Aug 22

During tough financial times, we have to rationalise our spending and make sure we prioritise what money goes on what. Most people will still want to buy clothing to keep up with the latest trends and this has seen a store like Primark become an what seems an unstoppable force in fast fashion and with prices that won’t make you feel guilty that you’ve pinched from the money that you’re squirrelling away for the electric bill.


Primark I am sure has become the thorn in the side of a lot of retailers and brands, however labels that we may have bought quite regularly; just for a night out, or something for your holidays and treated as “disposable” like we do budget items may now become items of desire and investment.

There was a time when I would be that person who bought things and wore them only a couple of times and then confined them to the back of the wardrobe or shoe cupboard, but now I’m buying things that I know will last me and won’t date. A recent example was a pair of Grenson brogues for about £150; I knew that these were quality shoes, beautifully made with top quality leather and something I knew I’d get my money out of.  I’ve had friends pleading poverty, but still turning up with a Mulberry bag that, “Was only £200 in the sale, it’s black and the perfect size so I can use it all the time” or with hundreds of pounds of shoes because, “At the end of the day a plain stiletto will never date….”


So perhaps we should think about investing into some “luxury” pieces that will last season after season. I like buying classic items that initially cost quite a lot. Yes, I get that pang of guilt that I may have to be careful with the food shopping, or pray that I won’t get a nasty letter because my phone bill was paid late, or give up going out that month, or getting a pack of 10 cigarettes and making them last! But the guilt wears off knowing that it’s money well spent and in the long run that perfect pair of brogues has stopped me buying two or three pairs of cheaper versions.

Sometimes it’s worth getting a red bill every now and then.

By Andrew Roberts

Follow Andrew on Twitter

Jul 29

I’ve been a lover of magazines for so long, I have old copies of The Clothes Show and Looks magazine (remember those?) in my mum’s loft and I can’t part with my back issues of Vogue, so much so they make a great side table! But since I discovered online fashion blogs they seem to have been sneaking in and vying for my affection.

Magazines to me are a real treat, I love getting home from work and seeing a pool of magazines on my door mat (I subscribe to a few of the monthly glossies), begging to be freed of their plastic and be read. So of course I duly obligate! An initial, quick run through of the magazine is needed first to soak in all the fashion shoots, new season inspiration and those must-have buys. Then it’s onto the full read through, from cover to cover, column by column, reading magazines is infectious and inspiring too.

With blogs, the information you read is so instant. Daily updates and links to social networking sites such as Twitter mean keeping up with anyone and everything is possible at anytime of the day. I love the variation blogs can offer, different points of view on the same topics. I actually think I am getting slightly addicted to the daily reports on who’s wearing what, where and when, combined with those little bits of gossip from parties you wouldn’t normally have access to – its enthralling! This way of sharing information is only going to get bigger and better and it’s so exciting to be part of the online advancement of the fashion world.

Working in the PR department at Gola, a main purpose of my job is to gain exposure for our brand. I’m constantly on the look out for new digital avenues to explore and magazines to target that fit in with our brand ethos and target audience. Every time we achieve a product placement in a magazine it’s exciting, seeing how the stylist has worked with our products. Day-to-day getting information online about our brand is key, we need to keep up with consumer demands. Likewise the feedback and comments we read from followers of the brand about Gola and the industry as a whole are crucial to our development and they shape how we market the brand worldwide.

I utilise both resources for business and in my personal life. So, in answer to the title, I’m getting used to sharing my love of magazines equally with my favourite new fashion blogs!

Amy Young

PR and marketing executive, Gola

Follow Amy on Twitter here.

Jul 12

Times have changed but we still love it.

Source

Jun 28

It has been about 10 years since I last had an outing to The Clothes Show, back at its original home at the NEC in Birmingham. So when I found out we were going to have a Gola stand at the London show, I was pretty excited, and not just because George Lamb was presenting the fashion shows!

Billed as ‘the ultimate girls day out’, mums and daughters together with groups of friends descended on Earls Court for three days of fashion styling, beauty tips and plenty of shopping! Goody bags, beach catwalk shows and live bands kept the atmosphere alive throughout each day – together with a bit of Celeb spotting too, from fashion designer Henry Holland to the Hollyoaks hunk Ricky Whittle!

A special area was created at the show, to celebrate 50 years of Carnaby Street, complete with the iconic Carnaby Arch! Our stand had an eclectic feel; brick effect walls were covered in our classic Gola bags and T-shirts, adding a burst of colour to the stand. I’m normally based at our head office in Lancashire, in the marketing and PR department, so working on the Gola stand gave me a first hand opportunity to meet with some of our customers, taking me back to my first Saturday job retail days!

Overall I think the show was fabulous! My feet are still aching now, so no doubt the girls who spent hours walking around the show are feeling the same way too! Stands were brimming with bargains from small independent retailers selling their handmade creations, to cool high street stores offering their best loved products!

See you all there next year? Hope so!

Words and images by Amy Young at Gola.

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Apr 23

Mar 25

Last week I was invited to the launch of The Lash and Brow Boutique at Urban Retreat in Harvey Nichols to try out the latest in long-lasting lash enhancements and advanced brow shaping by Nouveau lashes and HD brows.

I have to admit I was a tad nervous about having my already sparse eyebrows tampered with as the treatment, which first promises a consultation, was followed by—wait for it— tinting, waxing, threading, tweezing, ‘calming’ and filing.

However Nilam Patel, HD Brow specialist informed me that the technique which boasts “beautifully tailored and easy to maintain brows” is excellent for “growing out over plucked and misshapen brows.” And after sabotaging my beautifully bushy brows in a teenage whim back in the day— when thin eyebrows where so very ‘in’— I was amazed to find my brows where now left full and defined. Hooray!

Second on the agenda was the Nouveau lash treatment; a technique which involves a set of semi permanent lash extensions being applied to individual lashes, allowing the length and volume to be increased by up to 30% for a full-on flutter effect.

A favourite among celebrities like Naomi Campbell, Nouveau Lashes are hand cut and made from non-allergenic, synthetic material. Resistant to damage from exercise and showering, they last up to two months, so ladies, we no longer need to splurge on expensive mascara to get fuller looking lashes!

For prices or questions about the treatments on offer, please contact:

Urban Retreat on 0161 828 8856

Mar 11

I realise that I risk being branded a ‘fuddy duddy’ for what I’m about to say, nonetheless I have to ask: What is with all of these lingerie inspired trends?  Bra tops, lace leotards, negligee’s, even BLOOMERS for Christ sake. Isn’t the purpose of underwear to be worn underneath ones clothes? Or should we stick by the saying if you’ve got it flaunt it?

I’ll admit, when I go out, I tend to expose ‘a bit of leg’ or don a low cut number—not too low cut though, I am a lady— but even I, the person who has on many occasions defied my father’s requests to go back upstairs and “PUT A JACKET ON” draw the line at sequin knickers and bra’s – I mean come on ladies, where’s the element of mystery? Are we really that desperate for male attention that we have to resort to putting it on a plate – literally? Supreme style icons of the past would be cringing in their grave if they could see the queue for Boutique on a Friday night; can you imagine Audrey Hepburn rocking up to a Hollywood bash in a swimwear inspired number? It was her elegance and classic sense of style that determined her sex appeal, not the lack of clothes.

Yet can we blame this new generation of women? Many would argue that this is just a natural transition, after all the social rules with which women used to conform to have radically changed over the past fifty years.

The media is now saturated with images of next to naked women; images which clearly influence the way in which many young women dress. In time icons like Audrey Hepburn and Grace Kelly have been replaced by overtly sexual celebrity figures like Pamela Anderson and Jordan, women who endorse provocative clothing. And I have to ask, by following in celebrities footsteps and dressing so risqué, are young women sending out the wrong message? Or is it just the next stage in the evolution of dress?

Well, regardless of why underwear has become ‘the new’ outerwear, I think I’ll continue to bury my bra underneath my blouse (where it belongs) and leave my audacious peers to promote the original ‘less is more’ tagline.

Feb 26

It’s been a tumultuous few weeks for British fashion after the tragic death of the East End boy come world renowned couturier Lee Alexander McQueen.

The loss of a true fashion maverick— a designer whose brilliantly eccentric creations and non-conformist attitude to the industry—inspired much of the talent that was showcased at Somerset House over the 6 days of London Fashion Week.

It was on Tuesday, less than a fortnight after his death, whilst waiting for the Amanda Wakeley show to begin that I was able sit and reflect on the impact of his death. As I surveyed a tribute wall, erected in his honour, the emotion in the room was palpable. I watched as people scribbled heart-rending messages, some expressing the great loss they felt, others thanking him for inspiring their own work. It was a truly poignant moment that made me realise what a huge void ‘Le Enfant Terrible’ (meaning unruly child) as he was often referred to, had left.

Come Thursday, after the catwalks had been dismantled and the last of the wandering show pamphlets had been swept away into a dusty heap, it was time for those who knew the man behind the brand, to say their final goodbyes. It was the most moving fashion procession ever held under McQueen, as his friends and family paid tribute to his legacy by wearing his creations. One attendee in particular, Daphne Guinness, made a breath-taking homage to his 2002 A/W collection. Consumed by both overwhelming grief and a wonderfully avant- garde black cape, in this instance fashion really did speak volumes.

Leaving behind his eponymous company to the Gucci Group, McQueen fans across the globe— still in a profound state of sadness— will be anxious about the future of the McQueen empire, leaving us to wonder; with the prodigy no longer at the helm, will the identity of the brand still translate? I suppose we can only hope that Alexander McQueen’s inimitable spirit and creative vision will live on through those he inspired, but until then, we wait with nervous anticipation for March 9 when McQueen’s final and most significant collection will be shown in Paris.

Feb 24

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Meandering through the ever extending Spirit section at Pure this month we were impressed to see all the new brands and companies taking the plunge and investing in stands there. The show really has grown in the last few seasons but as we looked closer we could see an overriding trend from new attendees. It appears as though when it comes to product or branding it really is a toss up between the two.

Impressive stands with insightful branding exuded an established feel to several labels, yet on closer inspection quality of garments lacked. On the flip side, new exciting brands with innovative designs, quality of fabrics, finishes and great back stories really had left branding to last, leaving them looking cheap and thrown together. We really wanted to just reach out to them and say “what are you doing?? Let me help you. Why are you spoiling your lovely product by photographing it on your friend in your back garden?? Have you heard of dpi? What the hell is that font??”

Sadly, the same exasperated feeling consumed us as we entered sub-show Label. The room boasted brands from across the sector and while it could well have been the answer to the lack of young branded shows in the UK,  little thought had been given to the dressing of the room with stands looking mish mashed together. Maybe buyers can see past branding and experience and focus on product, either way there’s room for Label to fine tune and grow.

Across town new menswear show Stitch appeared to have a better handle on the overall feel of their show.  Well thought out branding from both the show and exhibitors, it was a calmer and more aesthetic experience.

Even with tight budgets it seems to be an experimental time for both shows and exhibitors. Can we all really afford to neglect areas of our package or is it simply the case that designers aren’t marketers and vice-versa.

Does product win through at the end of the day? How important is a logo really? Do people buy into the full package or can you get away with one or the other?

Maybe we all need to take a long hard look at our offerings and start ticking all the boxes.

Feb 24

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This SS’10 the RUGGER Collection has been meticulously reinvented to address the style conscious younger consumer. GANT RUGGER goes back to basics with a selection of iconic pieces and timeless American sportswear classics that are signature to the brand, whilst largely being influenced on original archive and vintage GANT pieces that represent the very foundations of the GANT brand.

This season the RUGGER line’s inspiration is drawn from the quintessential NYC male, resulting in a variety of classic high quality garments created with meticulous attention to detail. Key pieces include a waxed cotton parka and sun bleached chinos to create an effortlessly cool original preppy style fashioned by the 60’s Ivy League students. To complement the SS’10 RUGGER wardrobe, GANT have introduced a 40’s US Navy ‘Equip Bag’, comprising of a weekend bag, wash bag and travel wallet that acts as the perfect companion for any weekend getaway.
For every occasion this season, get the cool and effortless style of the NYC man with GANT RUGGER.

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