Jan 14

ugg-n-choo

We see some pretty scary things throughout the month of October, what with Halloween and all, and this Halloween is set to be no exception. October 2010 and maybe the whole years scariest occurrence is coming from the world of fashion in the form of a strange collaboration between two of the worlds biggest shoe brands, UGG and Jimmy Choo.

The co-branded collection, based on the boots that are seen on every high street, and many a celebrity, will be available from October this year. There will be five different styles in multiple colour variations, priced between £495 and £695, based on the construction of Ugg’s sheepskin boots with design details that embody the spirit of the Jimmy Choo brand. Hmmmm.

The boots will be stocked throughout the world only at Jimmy Choo and Ugg Australia stores and a selection of prestigious department stores which are lucky enough to carry the Jimmy Choo label.

I am quite sceptical about this collaboration as the two brands are just worlds apart in both customer bases and brand level. I have a gut feeling that this could prove to be quite damaging to the luxury shoe brand, whereas UGG will surely reap all the benefits.

Click here to find UGG

One Response to “UGG + Choo = Ewwww?”

  1. anonynous says:

    i have to say this is ridiculous! Jimmy Chav not Jimmy Choo…

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