Wednesday 20th January saw the launch of the annual fashion show Bread & Butter, and it was quite an affair.

The B&B Opening is an integral part of the tradeshow for selected brands: On the eve of the first tradeshow day, industry representatives meet for the traditional meet & greet to hold initial talks and establish new ties – but also to celebrate together and get in the mood for three eventful business days.

The prelude to the first B&B winter premiere at the historic airport Berlin-Tempelhof, it was celebrated by 2,500 international guests to the Bread & Butter on the airport site on the evening.

The guests were received in the “Original Sin Saloon”, a gigantic 6-pole party tent at the heart of the Bread & Butter event, with a wild mix of traditional Oktoberfest and classic western saloon atmosphere. Guests feasted on the deliciously hearty cuisine with grilled chicken and crusted roast pork while enjoying the  sensuous burlesque show and the gritty country music.

Klaus Wowereit, Governing Mayor of Berlin, and Bread & Butter Managing Director Karl-Heinz Müller were on hand to welcome guests in person, an opportunity not to be missed.

Klaus Wowereit commented “Since the return of BREAD & BUTTER in summer 2009,” “the city has taken a great step towards reaching its goal of being a fashion metropolis! The international fashion audience is not just here to look at this city – it is here to stay! Berlin without BREAD & BUTTER has come to be almost unimaginable!”

The opening was a classy and absolutely fitting start to the tradeshow! With Klaus wishing “all visitors and exhibitors three positive, inspiring and successful days at the tradeshow – expect to see the historic airport in a unique light and an exciting combination of fun & profit!”

If you were unfortunate in missing this winters tradeshow, then leading tradeshow for street and urban wear, will be taking place again from July 7th to 9th 2010 at the historic airport Berlin-Tempelhof.