Friday saw the start of London Fashion Week, with the official first digital steps to a digital LFW. LFW launched its new Digital Space, the Paul Costelloe show was streamed live, followed by a short film of 50 years of creative Britain, entitled Love & Money.
LFW has changed dramatically in its 26 years, at one time it was only the privileged and the big names in fashion such as the likes of Anna Wintour, who were invited and it was touch-and-go as to whether you’d get into a show, or whether your seat would turn out to be occupied by Boy George. Now ” Through bloggers and front row Tweeters, access has grown and grown,” said Caroline Rush, chief executive of the British Fashion Council. Now with the introduction of digital streaming the shows will become accessible to any fashion lover.
Throughout the course of LFW Live shows will be streamed on the LFW website, while the Digital Space will showcase fashion films from designers throughout the week. Designers including LP.BG, Danielle Scutt and Craig Lawrence used the British Fashion Councils FC screen to showcase their autumn/winter 2010-11 collection.
To view the schedule for the upcoming digital shows click the link below
