Guilt Edged is a cult fashion label that produces 'guilt free' fashion with ‘guilt edged’ content. Guilt Edged is the ambiguously named creation from the mind of its master, creator and Founder Matthew Blanchard.

Started with an ethos for reflecting back at the world what they thought they saw, as the label looked to grow and expand manufacturing away from the UK. Guilt Edged saw the most logical step to be in the direction of ethically sourced manufacturers and organically sourced materials, as it seemed almost hypocrisy to comment on the world being a messed up place in once breadth and then go and make it even more messed up by producing clothes in sweatshops. The balance just wouldn't have been right.

Through the graphically intensive facet of the label therefore and the artwork Guilt Edged produce, observe, absorb and then in turn portray the Guilt Edged world around us through our designs. Guilt Edged aims to create an awareness of observations through the medium of fashion, whilst ensuring that the creation of the beautiful designs is not at the expense of others or the environment. But it’s not all doom and gloom, Guilt Edged is also the term as to give a golden shine or edge to something, they believe that yes the world is in parts a bad place, but that in large part it is also a very beautiful place that should be respected and looked after and so the flip side of the Guilt Edged coin is to portray that beauty through the use of natural objects and imagery throughout the design concept.

In its adolescence the focus has mainly been around the creation of an illustrated message, using the traditional style t-shirt as its platform. The illustrations as mentioned play around with a juxtaposition of some of the harder imagery of the modern day World alongside a soft backdrop of natures original creations.

“We are a brand that reflects today and hopes to change tomorrow”

With a future looking into a cut and sewn collection, this is only very humble beginnings for this young fledgling brand. The focus for the future being on slowing down the fashion industry, thinking long and hard about the materials used and putting time and effort into timeless wearable pieces that are as far away from the throw away culture that exists so strongly today.

All of the brands garments are manufactured within Europe using only the highest quality Guilt Edged licensed manufacturers. The cotton used for the production of our t-shirts and all other cotton garments is 100% organic.

Which leaves us with the one final question that often gets asked, wouldn't it be better for the environment and the planet if new brands and ones of old just didn’t exist at all. The answer to that they say..... No. It’s not about stopping everything we have done in the past completely, we need clothes, we need consumer goods. The question is do we need so many of them, do we need them so fast and do we need to replace them as much as we are doing right now at the expense of the world and others in it?

To check out Guilt Edged clothing click the following link:

http://guiltedged.net/

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