Something you could never dream of affording! Vogue.com's newest venture, features daily snapshots of the 'casual', day-to-day garb pulled out of the coveted wardrobes and draped over the perfect bodies of fashions' most sought-after young starlets. It provides us mere civilians with the voyeuristic, guilty pleasure akin only to stalking that girl on Facebook, and as a result becomes just as compulsive, futile and in my own experience, more than just a little soul destroying!

 

First came Alexa Chung: love or loathe the plum-mouthed, spindle-limbed model-turned tv presenter-turned rock 'n' roll WAG-turned fashion darling, her impeccable sense of style, with it's quirky and thrown-together nature and dash of tomboy-ish charm, cannot be contested. For the entirety of February I would scroll through snapshot after snapshot of Chung's quintessentially effortless ensembles,  lusting after her trademark blazers, boots,  high-end denim separates, not to mention her Mulberry “Alexa” bag. From being “on location” in Isabel Marant in Buenos Aires to trying on a Hawaiian shirt in a Topshop changing room, us nosy celebu-fashion fiends are given an insight into the world and wardrobe of Chung's seemingly charmed life (with the help of little descriptions and occasional apologies for her “boring” outfit or lack of make up) and left to admire, scrutinize and discuss whatever envy-inducing ensemble was presented to us today.

 

March dawned, however and the pretender to Chung's perfectly dishevelled fashion throne emerged in the form of Victoria's Secrets only British Angel, Rosie Huntingdon-Whitely. Even more posh than her predecessor (she's related to the Queen or something) Rosie (who exploded onto the modelling world after doing her work experience at model agency, Profile) pouts her famous lips and perfectly poses her way through the month, showcasing a sumptuous collection of furs and bohemian pieces (notably her Missoni jumpsuit and sheepskin gilet from “an Indian flea market”) juxtaposed with sleek tailoring and glitzy mini-dresses. Arguably her efforts seem a little more contrived and schizophrenic than Alexa's (which I assume comes with the model territory) but the compulsive effect remains intact.

 

The venture in itself is a fantastically simple idea. Especially considering the recent fixation with street style, exacerbated by millions of fashion bloggers worldwide posting daily offerings of their own outfits for millions of eyes keen for new inspiration (not to mention a break from the photo shopped, preened perfection of the high fashion world) to ogle. Capitalising upon this, Vogue is showing us how the high-fashion products they advertise can be mixed up, personalised and worked into a real, day-to-day wardrobe, furthering the desirability of such pieces.

 

One can only speculate as to who will be granted this honour for the whole of April, but one thing's for sure, I shall be shamelessly stalking and scrutinising; then after this short-term hit of fashion fabulousness feel thoroughly depressed at the reality of my rapidly dwindling student loan and the fact I have a return a beautiful dress back to Topshop in order to feed myself for a week. Such is life I suppose.

To shop Alexa's look visit Coggles

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