Leon Bailey Green's Online Fashion 100 is something that the online fashion industry waits with bated breath for it to go live.

Last night, at 5pm, the long awaited list finally appeared on Leon Bailey Green's website, creating quite an excitement in the fashion World, most of it concentrated to twitter!

This years' list is a healthy mix of influential people, bloggers, online stores and editors, including The Fashion Network's very own Vicki Day (London Fashion Network) and Katrina Urwin (Manchester Fashion Network) who were both very surprised and excited to find themselves at No. 31 with no warning.

Vicki and Katrina have been praised for being the brains behind The Fashion Network's events and sessions, one of which Leon Bailey Green was part of, along with Keely Stocker of Drapers who also made it onto the list. Entitled 'Power of the Blog', addressing issues within the fashion industry, who instead of shying away from blogs, are using them as a business tool.

The 2010/2011 list included more bloggers than ever before with Style Bubble, Disney Roller Girl, Style Salvage and Facehunter all making it into the Top 100, the fashion industry is obviously embracing this change and beginning to accept that bloggers are nothing to be worried about.

Vicki Day has recently launched her own website, Fashionable Maven, which offers the perfect fashion destination for women over 40.

Successful, and relatively new, online stores are also featured heavily within the list with Steve Webster of Boohoo.com, Stephanie Phair of The Outnet and Jose Neves of Farfetch.com all making it onto the list.

Fashshot.com, the people behind high quality e-commerce photography and video also made it onto the list for their recent Virgin Media series, 'The Fashshot Studio'.

Unlikely candidate for the illustrious Online Fashion 100 list, is Simon Cowell, who made it into the list alongside Arcadia giant Sir Philip Green for their collaborative, Global e-commerce site that is yet to make it to the internet.

Visit Leon Bailey Green's website to download the 2010/2011 Online Fashion 100.

Words by Clare Potts.

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