Last Saturday saw T4's Gemma Cairney take to the streets of Manchester armed with a film crew and the Impulse Style Hunter team to track down the most stylish girls on the High Street.

We managed to grab Gemma for a quick chat during the hunt to find out a little bit more about her personal style, the difference between fashion in London compared to Manchester and London Fashion Week...

Gemma chatting to one of the chosen girls in Manchester

MFN: How would you describe your style?
GC: One life long experiment.

MFN: What's it like being a 'style hunter' and what do you look for?
GC: It's quite exhilarating chasing people round their local town centres, plus you learn way more chatting to real people than anyone in the fashion industry most of the time.

MFN: How did you get involved with Impulse?
GC: I was approached after I've been seen gassing & giggling about clothes on T4 series of 'Frock Me' & as the fashion expert on Jo Whiley's Radio 1 show from time to time. Impulse were conducting a Style Hunter Search and the fit worked well.

MFN: What, in your opinion, are the biggest style differences between Manchester and London?
GC: Manchester fashion heads are almost more detailed. Their references are often music based & a lot of the groups of friends inspire each other.

MFN: Who has been your favourite designer at London Fashion Week so far?
GC: A newish designer called Hannah Marshall. Her collections already have a cult following but this season it seemed more wearable & I loved the way she played with material to make shapes.

MFN: What trends will you be following (or creating) this season?
GC: I think I'm going to start wearing more skirts (huge poooooofy ones) rather than my usual dress option.

MFN: How did you get into the fashion industry?
GC: Accidentally. I couldn't get any acting work after I'd left drama school. So I bought magazines and wrote to the stylist of the shoots that I liked the most asking for advice & work experience. I did a lot of working whether for free or not much at all and a lot of ironing too!

Visit the Impulse Diaries Facebook page to have your say in who wins the Manchester leg of the Impulse Style Hunter.

Words by Clare Potts. Images courtesy of Impulse.

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