Hugo Boss Opens UK's Largest Store in Manchester
Braving the freezing temperature of a Sunday night in wintery Manchester as they trotted down the red carpet, we humble fashion folk were joined by the North West’s finest “luminaries” at the exclusive launch of the new Hugo Boss
Flagship store on New Cathedral Street.
As the best in the business gathered to wave Manchester’s fashion flag, greeted by champagne, canapés and perfectly presented collections, it was clear that the evening, held in conjunction with Fashion Kicks for Macmillan Cancer Support, was to be a lavish affair.
Up-scaling from the previous Manchester outlet on King Street; the city now boasts the second largest flagship in world, and at 10,000 square feet, is by far the largest in UK. Four floors showcase the entirety of “the Hugo Boss
lifestyle experience”: from impressing in the “appropriate outfit for any occasion” courtesy of the sophisticated and exquisitely tailored BOSS Black, to making a “fashion statement” in the casual yet conscientiously cool BOSS Orange. Covetable accessories also pervaded all levels - from the most sumptuous calf-skin boots to the slickest of brogues. The dynamic and diverse collections ensure that the modern male sophisticate with a relaxed, yet discerning approach to dressing - the very embodiment of the Boss brand - can exude the “confidence that goes along with being well-dressed at all times”, from head to toe.
As was evident from the moment one entered the large glass doors, this was not just a treat for the boys. The finest of the female sub-division of BOSS Black was unmissable: including decadently draped silk dresses, crisp tailoring and fabulously feminine separates. Intended to embody a “matter-of-fact elegance”, the appeal of the diverse collection was further heightened as Michelle Keegan and Manchester City WAG, and co-host of the evening, Jane Given, proved its frocks looked even better off the hangers: as they modelled a deep pink, one-shoulder satin number, and a slinky and sophisticated long-sleeve black number, respectively.
The critical role of Manchester as one of the most important domestic regions was further reiterated by the trading director of Moss Bros Group (within which Hugo Boss
is incorporated), Joe Ellis, as he declared: “Manchester is one of our strongest markets” within which his conglomerate recognized much “untapped potential”. Indeed Bernd Hake, the Managing Director of Hugo Boss
UK describes our “stylish, cosmopolitan city” as the perfect “dynamic environment” with which to debut the brand’s most “luxurious shopping environment to date”. This monumental shift northwards of a high-end flagship store is hopefully prophetic of even more premium sector retailers choosing to direct their attention into Manchester, undeniably the “fashion hub for the North West”. Thus, in Ellis’s words “contributing to the sustained growth of the British economy”, and in my words: making our burgeoning fashion capital of the North even more fabulous.
Words and images by Roisín Dervish-O’Kane
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Sat 31st December 2016