Gorgeous Couture launched in 2002 and have since established themselves into an award winning brand that caters for stars and their fans. Extremely popular with celebrities for red carpet moments, A-listers such as Rosie Huntington-Whiteley, Cheryl Cole and Daisy Lowe have all been seen in the brand. Reality stars from TOWIE and Made in Chelsea are also lovers of the dresses.

The brand's successful combination of luxurious Italian jersey with real Swarovski Elements lets customers create a sleek and glamorous look worthy of VIP occasions. A great selling point for Gorgeous Couture is the fact that consumers can tailor make their own dress to their measurements, this personal feel is carried through to the brand's use of social media.

Platforms: 

Facebook: /GorgeousCouture

Twitter: @gorgeouscouture

Impact:

 3,661 likes

 2,850 followers

Strategies:

Gorgeous Couture harness the power of social media very well and interact with customers on both Facebook and Twitter. They re-tweet positive comments and pictures posted of clients in their dresses as well as thanking them for buying, creating a personal and friendly communication between brand and consumer. Facebook also follows this strategy as customers can tag Gorgeous Couture in pictures of them wearing their dress, which are then available to comment on. Gorgeous Couture comments on these, posting a link to the exact dress that the customer is wearing.

This allows people browsing to go to their online store and take a look at the dress themselves.

When celebrities are pictured in Gorgeous Couture dresses, they post these pictures on to both Facebook and Twitter, endorsing their brand further. They are also often featured in weekly fashion magazines and images of the pages where the dresses appear are also posted online. This links the different types of media together and allows them to build a bigger platform for brand promotion.

Words by Zoe Harrison, images courtesy of Gorgeous Couture

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