Est.: 2000

Category: Gifts

Web: www.iwantoneofthose.com/

IWantOneOfThose.com is an online retailer of unique gifts, positioning itself as “an ideal gift shopping solution for those who have everything, a great place to buy stuff you really, really want”. The wide range of products on offer means that there is something suitable for everyone.

Launched in 2000, the site is now part of The Hut Group, the UK’s leading multi-website online retailer, which also includes allsole.com, an online footwear boutique, and mybag.com, seller of a range of designer bags and luggage.

The products stocked on IWantOneOfThose.com include travel gadgets, boys toys, gifts for her, gifts for pets, experience days and more. In terms of product selection, IWantOneOfThose.com say that they choose products “because we love playing with them and think you will too.”

With a massive range of products on offer, top sellers this Christmas included the Pickmaster Plectrum (a gadget for guitar enthusiasts at £19.99), Smart Glove (Touch Gloves for iPhones priced at £9.99) and Rose Bath Buds (rose-shaped and scented soap petals priced at £9.99).

As an online retailer, IWantOneOfThose.com’s marketing strategy is primarily aimed at driving traffic to the website. Its most successful methods include affiliate marketing, pay per click (PPC) and email campaigns. IWantOneOfThose.com also has a social media presence, with a Twitter account, a Facebook page and a blog.

IWantOneOfThose.com is now proudly the UK’s largest gifting website, and has received a string of awards since launching in 2000, including Hitwise No.1 Website and an Oracle Retail Week award.


Words by Jennifer Scrafton, images courtesy of IWantOneOfThose.com

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