Store:  Intro Menswear 

Location: 

51 Deansgate

Manchester

M3 2AY

Category: Premium Menswear

Web: www.intro-clothing.com

Intro is an independent menswear boutique based in Barton Arcade, Deansgate and offers a wide range of what they describe as 'cutting edge premium brands for fashion forward males'. Well established and with a history stretching back 10 years, the store suits the Urban influenced clothing, decked out with a mixture of chunky wood and metal shelves, benches alongside red, padded, velvet walls and bold artwork.

The shop stocks about 30 brands including Antony Morato, Creative recreation, Delusion, Energie, Hudson, Marshall Artists as well as their ownbuy Intro Label. The brands offer gives shoppers the ability to shop for casual main stays or garments at the more 'bling' and tailored end of the market.

The store recently threw a party to coincide with the launch of their slick new website, as featured on Daily Mail's website, which as well as the obvious benefits to shoppers, also strongly reinforces the brand identity of the store and image that customers want to buy into. The website has also enabled Intro to promote themselves to a wider market, with links to social networking tools, monthly newsletters and competition give aways.

For a more personal touch, the store also offers those shoppers who need of a little help with their sartorial dilemmas, the services of the in house style advisor, who proclaims to be able to guide you to the perfect outfit for the occasion.

Words by John-Paul Cassidy, images courtesy of Intro.

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