Brand Profiles

Elvis Jesus & Co Couture

Presley began his career as one of the first performers of rockabilly, an uptempo fusion of country and rhythm and blues with a strong back beat. His novel versions of existing songs, mixing "black" and "white" sounds, made him popular — and controversial — as did his uninhibited stage and television performances.

He recorded songs in the rock and roll genre, with tracks like "Hound Dog" and "Jailhouse Rock" later embodying the style. Presley had a versatile voice and had unusually wide success encompassing other genres, including gospel, blues, ballads and pop. To date, he is the only performer to have been inducted into four separate music halls of fame.

In the 1960s, Presley made the majority of his thirty-three movies - mainly poorly reviewed musicals. In 1968 he returned to live music, performing in Las Vegas and across the U.S.

Throughout his career, he set records for concert attendance, television ratings and recordings sales. He is one of the best-selling and most influential artists in the history of popular music. Though known to have health problems later in life, his death - aged 42 - shocked his fans worldwide.

In 2002, The New York Times observed: "For those too young to have experienced Elvis Presley in his prime, today’s celebration of the 25th anniversary of his death must seem peculiar. All the talentless impersonators and appalling black velvet paintings on display can make him seem little more than a perverse and distant memory. But before Elvis was camp, he was its opposite: a genuine cultural force... Elvis’s breakthroughs are underappreciated because in this rock-and-roll age, his hard-rocking music and sultry style have triumphed so completely."