Tuesday 9th March 2010

Mudpie Trend Master Class

When: Tuesday 9th March 2010 - Doors 6pm, Talk 7pm

Where: Dry Bar, 28 Oldham Street, Manchester, Greater Manchester M1 1JN

RSVP: £20 bookable online

Paying guestlist now open, email rsvp@manchesterfashion.com with your details to reserve your place

10% discount for students attending. Please bring valid student ID.

Discount on bookings available to groups of 20+, please email rsvp@manchesterfashion.com

Mudpie

Fiona Jenvey, CEO of trend forecasting company Mudpie, shares her insight on Spring Summer 11. The evening will start with a short insight into the intelligence behind commercial fashion trends taking a brief look at the science behind fashion forecasting.

Spring Summer 11 is defined by the need for ‘Consideration’. Now that our universe of consumption has ended the post recession world is set for dramatic changes, not only economically but socially and ethically. Frivolous and materialistic buying habits are replaced with a desire for longevity, responsibility and spirituality. Mudpie look at 3 Trends which explore this overall theme:


Enlighten

Traditional styles blend with contemporary visions in a trend influenced by the rich and vibrant culture, unique travel and spiritual experience. As the old world blends with new technology and design, in countries such as India, a whole new culture is created.


Fable

A return to innocence manifests itself in a return to epic literary narrative and classic creativity. Idyllic, natural ways are underpinned by resurgences of fantasy ideals within cinema, fashion and design.


Sobriety

The material excesses are forgotten, in favour of a humble, wholesome existence. In fashion the return to simple classics and utilitarian values begins. Emphasis is placed upon authenticity and timelessness instead of conspicuous and needless consumption.

 
Biog
Fiona Jenvey is the CEO of Mudpie Ltd which she founded as a design consultancy in 1993. Mudpie leads the industry in innovative trend information for male, female, denim and sportswear. We currently publish nine trend books and the popular online trend service mpdclick.com.

Fiona is a regular commentator on fashion and lifestyle trends in newspapers and magazines such as The London Evening Standard, The New York Times and View Publications. Fiona graduated from the London College of Fashion in 1989 and started work in the design studio of Jeffrey Rogers Plc, a supplier to UK high street fashion retailer Topshop. Mudpie has worked with some of the world’s most well known brands and retailers and has over 3,000 active clients around the world.

Find out more about Mudpie www.mudpie.co.uk

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