Monday 15th February 2010

LFN at Stitch present:

Do men really buy into Celebrity?

When: 1 pm Monday 15th February
Where: Old Billingsgate Market, London, EC3R 6DX
RSVP: Free. To attend, please email with the subject "Seminars", your name, company, title, email address and mobile number to: seminars@stitchmenswear.com Places will be reserved on a first come, first served basis.

Do Men really buy into Celebrities? Does Armani's new poster boy Ronaldo make men up and down the country dash out to buy new underwear? Are men scouring the country now for Simon Pegg's 'Geek' t-shirt? Does the fact Rio Ferdinand shop in Oi Polloi make it more attractive?

We bring together our panel of fiery experts to share the in's and out's of celebrity endorsement and the best strategy for menswear product placement.

Guest Panel:

• Nick Ede – Creative Director – EdenCancan. Nick Ede is now currently one of most influential people in PR *PR WEEK 2008 and 2009. He is a well known and highly regarded expert in celebrity, fashion and lifestyle having worked with some of the biggest names in the world. Being incredibly business minded Nick runs a successful PR and Lifestyle agency in London called EdenCancan which last year was nominated for Agency Of The Year 2008.
  
  
• Steve Beale – Fashion Editor – FHM. Steve is currently in charge of all clothing coverage in FHM having worked in the mens magazine industry for years. He started his career at Sleaze Nation moving on to spend considerable time at Arena and Homme Plus, before joining FHM.
  
  
• Darryl Collis – Director – Seesaw Media. Darryl Collis is co-founder of Seesaw Media one of the UK’s leading branded entertainment agency specialising in feature film and television product placement. Representing an international portfolio of clients, Seesaw work closely with film studios and costume designers to help create the look of some of the world’s most recognisable characters, in such films as “Mission Impossible 3”, “The Departed”, “The Dark Knight”, “The Curious Case Of Benjamin Button” and most recently “Nine”. Seesaw also work with their clients to maximise their on screen exposure at the films release.
  
  
• Bobby Langley – Head of Merchandising - Warner Music Ltd

Stitch - Offering the very best in menswear, accessories and outstandingly original fashion.

"UK menswear has been crying out for a new platform for ages. Shows like Stitch provide an opportunity for both new and established brands to reach a domestic and international market in a dedicated and supported environment." Dean West, Brand Manager. Pretty Green

Stitch – Offering the very best in Menswear & Accessories
14-15th February
Old Billingsgate Market
London, EC3R 6DX
www.stitchmenswear.com

Reserve your place