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Tuesday 12th April 2011

Digital Marketing

When: Tuesday 12th April

Doors 6:00 pm / Talk 6:30 pm / Networking 8:00 pm

Where: Upstairs Bar – Revolution, Oxford Road, Manchester, M1 5WH

RSVP: £10 book online or reserve your place rsvp@manchesterfashion.com

 

What online marketing should you be doing? There are hundreds of social networking sites, blogs and different ways to push your message out to your potential customers on the net. But how to you decide the right strategy? And what really is out there? We present a panel from the industry who are living and breathing it every day. From getting your basic content right and driving traffic through search engine optimisation, to creating that killer campaign that targets new customers and looks after old. We'll talk about it.

Do you have a burning question you want covered on the evening? Email katrina@manchesterfashion.com and we'll get it asked.

 

Panel:

• Simon Wharton - MD - PushON

Simon Wharton is MD of award winning digital marketing agency PushON. PushON work with clients such as Bench and Charles Worthington, delivering quality digital marketing solutions such as SEO, PPC, web development and social media.

• Ryan Mullally - Director - Olive Studios
  

Technical guru, collector of qualifications (National and Higher National Diplomas in Photography) and founder of Olive in 2008. Never far away from the lens, from the early days as a studio assistant to a successful few years as a freelance professional photographer. Worked in all areas of the industry, from fashion to advertising. Favorite shoots so far include: Matalan, TK Components, Nanoco, Littlewoods, Cotton Traders, Intempo Digital and Ultimate Rugs Co, JD Williams, Russell Hobbs, Carmen Hair, Remington

• Scott O’Brien - Head of Brand Sales - Webgains 

Scott has been working at the international affiliate network, Webgains for 3 years now and now heads up the Brand Division within the company. During his time at Webgains he has worked with and introduced a number of recognisable fashion and beauty companies to the affiliate industry. These include the likes of AllSaints, Stone Island, CP Company, Caterpillar, The Fragrance Shop, HQ Hair, Hush Puppies, Van Mildert, my-wardrobe, SOLE Trader, M&M Direct, Moss Bros, and Ann Harvey.

• Richard Hudson - Director - Vanilla Storm

Richard is one of the founders of digital agency Vanilla Storm.  Working with companies in the fashion industry, Vanilla Storm creates award-winning web and e-commerce solutions.  Clients include Caroline Charles, Missguided
and Lazy Oaf.  Vanilla Storm covers everything from design, development and marketing, to advising on business processes and operational issues.  With a focus on ROI they put together sound, affordable strategies for developing their clients' web presences.  Richard's technical knowledge is backed by sound business experience, having worked in all areas of business from design, to operations, to finance.

 

Areas Covered:

• Intro to Digital Fashion Marketing
• Creating Campaigns
• Affiliate Marketing
• Paid Online Advertising
  
• Using Social Media
• Email Marketing
• Getting SEO Right
• Targetting Audiences
• Digital Marketing for Bricks and Mortar
• Top Tips
  

Reserve your place