Thursday 20th November 2008

London Fashion Network presents:

Brand Licensing - What does it mean?

When and Where:

6:30pm - Thursday 20th November
The Prince of Wales Pub, Prince of Wales Rd, Kentish Town, NW5 3LT

The Talk:

Licensed products offer opportunities to create differentiation and provide an alternative route into consumer consciousness. This month we've brought together an esteemed panel of licensing experts to guide you through the brand extension process and the different ways to cash in using your brand or license without devaluing it. Drawing from a wealth of experience our panel will reveal how to identify a brands potential, plan and launch products, manage clients and avoid legal and financial pitfalls.

Panel:

Chris Borton, Brand & Licensing Director, Mondottica. After a 10 year spell in advertising adding value to brands in a number of sectors, Chris discovered brand licensing and the opportunity to expand brands beyond their immediate commercial boundaries. Over the last 9 years he has developed and managed licenses with Animal, Austin Reed, Biba, Caterpillar, Conran, French Connection, FCUK, Gio-Goi, Hackett, Lulu Guinness, Pepe Jeans, Speedo and Ted Baker.

Mark West, Independent Retail Consultant, PPS Ltd. New Zealand Government Advisor shares his experiences (good and bad) of working with New Zealand brands wanting to licence fashion products to the UK market.

David Ball, COO, Performance Brands. Performance Brands is a leading licensing agency specializing in developing brand extension licensing programs for sports and fashion brands.

Josephine Collins, European Editor, License Global. Josephine is a well-known business journalist who has covered retailing and product for many years across a number of publications, including editing Drapers. She is currently European Editor of US-based publication and website License Global, which covers retailing and licensed product internationally.

John Burns, Partner, Halliwells Commercial Law Firm. Brand licensing and intellectual properties specialist.

Roger Wade, Director, Brands Incorporated. Founded by Roger Wade, the ex owner of Boxfresh, Brands Incorporated is a brand consultancy company specialising in brand licensing, acquisitions and finance of UK fashion brands and has links with major fashion licensees, retailers, distributors, manufacturers and private equity companies throughout the world.

Chaired by Mickey Shariff - Fashion Consultant

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Who should attend?
Anyone with an interest in the business of brands, licensed product or consumer trends. Those who have been involved in licensing for some time but need to brush up on their knowledge and talk to other people involved in the business. Brands who want to protect/develop their license and those of you simply who want to try and better your understand of how licensing works.

Any questions you would like to see tackled on the night, please let us know by emailing katrina@manchesterfashion.com
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RSVP- Tickets £10
Please either RSVP to rsvp@manchesterfashion.com stating your name, company and position.
Or book tickets in advance online click 'Reserve your place' 
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In Association With:
Gio Goi - www.gio-goi.com
Eric Musgrave - www.ericmusgrave.co.uk
Vicki Day – Pure Sauce
Different Day - www.differentday.co.uk
Sharon Needham – Partner – BSJ Consultants

Reserve your place