Friday 16th October 2009

Trading Online

Half Day Master Class

In association with the Marketing Industry Network

When: Friday 16th October

Where: Mal Maison, Piccadilly, Manchester, M1 1LZ

RSVP:

Non Members: £50 per person Bookable online - Click 'Reserve your place'

Full and Premium MFN Members: £20 per person - Email rsvp@manchesterfashion.com

09:00     Breakfast and Registration

09:30     Introductions and Company Profiles

10:00     Looking Good - Panel Discussion

Guest Speakers:

• Richard Hudson – Director – Vanilla Storm Richard is co-founder of Vanilla Storm, a Manchester based web agency established to provide quality, affordable web solutions for small and medium sized companies. With a background in the Fashion Industry and over 10 years experience of developing web applications, Richard has advised 100’s of companies on how to get the best out of their web presence and on growing their online businesses.

• Barnaby Brown – Online Promotion Consultant for motelrocks.com - E-tailwebstores. Responsible for creation of the brand’s online offering, attraction of online customers and sales.  Barney has been a successful retailer in his own right previously with 5 shops and was successfully trading online as early as 1997.  Barney’s approach is aimed at finding customers for your products and encompasses organic SEO, online promotions and e-merchandising.

• Robert Lye - Associate, Intellectual Property, Commerce & Technology department - Halliwells LLP Robert advises on both contentious and non-contentious matters across the spectrum of intellectual property law, in which he has practised since 2000.  In the online field he regularly advises on copyright and trade mark infringement issues, defamatory content, "cyber squatting", domain name strategy, ownership of website content as well as advising on e-commerce practice generally.

• Chaired by Paul Rouke - Usability and E-commerce Specialist – PRWD. Paul has worked in the e-commerce sector for over 10 years, including 7 years at Shop Direct Group from the start of their move into online retailing in 1999. Paul specialises in helping retailers improve the user experience of their e-commerce site to increase average order value, on-site conversion rate and customer retention levels.

  Areas Covered:

• E-Merchandising
• Displaying Product
• Designing Pages
• Surfers to Sales
• Customer Service
• Legal Considerations
• Audience Questions

11:00     Coffee Break

11:30     Introductions and Company Profiles

12:00     Getting Noticed - Panel Discussion

Guest Speakers:

• Steve Monaghan - Director - Sane Communications Sane Communications is an agency for Fashion and Lifestyle brands and products. They specialise in PR, Marketing, Communications strategies and Brand Management. Clients include Oi Polloi, Happy Socks, Edwin Europe, and Crooked Tongues.

• Stephen Pratley - Managing Director - Shine Marketing; a specialist in eCommerce websites and online marketing for online retailers. With 10 years experience in selling online covering work with clients ranging from niche businesses like ZPM to George Davies' new brand; GIVe, Stephen has a solid insight into how to set-up and grow a profitable online presence for your business.

• Brad Murdoch – Director – Dynofusion Design & Sporting-Supplements.co.uk.
  Dynofusion are a Leeds based Ecommerce web design & online marketing business specialise in assisting companies setup successful Ecommerce solutions.
  Brads expertise at driving highly targeted traffic to websites includes organic Search Engine Optimisation, Pay Per Click advertising and shopping channel marketing via Kelkoo & Amazon.
  

• Chaired by Keely Stocker – Online Editor - Drapers

 Areas Covered:

• Driving people to your website
• Getting Noticed
• Marketing & PR
• SEO
• Word of Mouth
• Social Networks/Blogs
• Retaining Customers
  
• Audience Questions

13:00     Top Tips - Summary – Final Questions

13:30     Finish

Reserve your place