Fashion forward company Redinc Ltd is looking for a PR & marketing intern to work with the marketing team and assist the company director in formulating and delivering their strategy across all their brands. This is an ideal opportunity to work direct with senior level staff and gain valuable experience on real life briefs and projects.

Just to qualify this position it is an unpaid full-time internship for at least 6-12 months based in Manchester, at that point there is the possibility of a full time job. During this period the company will supply travel and subsistence up to £50 per week

The ideal candidate will:

-         Be able to work on their own initiative (essential)

-         A PR or fashion related degree (desirable)

-         A keen eye for menswear (essential)

-         An interest in PR 

-         Good administrative skills (essential)

-         An understanding of brands  

-         Retail experience (desirable but not essential)

-         Be able to write well (essential)

-         Be confident on the phone

-         Be able to coordinate and host meetings for the directors (essential)

In order to shortlist for the interview stage all applicants will be required to submit a short written project in order to demonstrate their ability to write creatively, their understanding of marketing and of PR.

PROJECT 1:

Below the most recent press release for RINGSPUN in the trade magazine DRAPERS, we would like you to do the following:

1. Make a list of pros/cons for the story as it stands

2. Rewrite the piece so it’s much more impactful and dynamic

START>>

Ringspun eyeing rapid growth via new short-order strategy

2 March 2012 

Young fashion brand Ringspun is looking to “significantly” up its stockist numbers after launching a short-order strategy

The brand will still operate traditional spring/autumn forward orders with key accounts and international stockists such as USC and Bank, but will also now offer seven drops a year for those looking to buy in-season.

Head of sales Richard Gilks said the move was a response to the tough market conditions and the fact that rising numbers of indies are looking to buy more in-season.

Accounts that the brand previously worked with are looking to return as a result, according to Ringspun. Due to an influx of orders since the short-order range was launched three weeks ago, the brand will take on two sales support staff, upping headcount at its Manchester office from 28 to 30.

Gilks said: “We are a lot more reactive to the high street. The agents are going through the doors a lot more often, they are getting feedback and we are able to react a lot quicker. It makes [the collection] a lot more current.”

For spring 12, the brand dropped its wholesale prices by 40% after altering its supply base and dealing with factories directly instead of negotiating through an agent. The drop in prices has meant that stockists can have a three-times mark-up, something Gilks said is key for retailers at the moment.

Due to the price lowering, stockists are beginning to increase the volume of orders, Gilks said. Ringspun has had its first repeat orders and is now encouraging stores to buy deeper across the range.

The impact of this on turnover is expected to be felt later this year.

Gilks added: “We’re looking more to bigger strategic partners such as Bank and Footasylum.”

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Please submit your written project together with a copy of your up to date CV to david@redinc.co.uk